The strength of his work lies in his ability to conceptualise to come up with potent, original , stunningly appropriate ideas.
He studied engineering after high school but switched to graphic design after working on lay outs for Alphorn a left wing magazine in 1982 sagmeister won the Fulbright scholarship to study at the Pratt institute Brooklyn , humour dominated his work here for example -when his girlfriend asked him to design her business cards costing no more than a dollar each, sagmeister printed them on doller bills.
When his friend from austria came to visit , having voiced his concern that new york women would ignore him, sagmeister postered the walls of his neighbourhood with a picture of his friend under the words "Dear Girls ! Please be nice to Reini"
I personally like sagmeister because his work shows humour and bags of personality because of his dedication and freedom he has and shows in his work and finally becouse he has never given up even after three collage applications of his were rejected . He showed them. I didn't choose a certain piece of his work as he's made himself a work af art wich i reckon justifies why i have chosen him as my favorite piece of his work .

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